“Your goals, our guidance” is the bank’s first tagline and campaign. It brought a new color palette, eye-catching graphics, and copy with personality to social, digital, print, and radio channels. New website ETA summer 2026.
Fraud Watch Content Series: Information about scams and safety.
Biz Boost Content Series: Tips and product info for local business audience.
Money Minute Content Series: Finance tips & product information.
New brand identity extended to employee merch for local events.
Pages from the bank’s Inaugural Sustainability Report.
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