Comedian Nick Thune helped spread the word about the free shipping & handling as well as product variety at Dell.com in this video, social and OOH campaign.
Dell offers free shipping and extra special handling.
Dell’s rewards program offers even faster shipping & more premium handling. It's win-win.
Digita OOH at Penn Station, NYC. Created by by teammates, Jonathan Campo & Henry Mathieu.
Consider the handling handled!
Train ads for NYC.
PETA wanted to draw attention to circus animal abuse. My idea was for them to ask Nabisco to redesign its iconic animals crackers box to either show empty cages or animals roaming freely. A refusal could have become a PR opportunity, but in fact Nabisco agreed. The new design hit shelves in August 2018.
The original packaging.
Concept 1: Empty cages.
Concept 2: Illustrated animals, no cages.
Concept 3: Photographed animals, no cages.
The new package design, released August 2018.
DOLLAR SHAVE CLUB
Dollar Shave Club wanted to remind its subscribers to change their razor blades every week.
We created these social videos and static posts to dramatize the consequences of using dull blades. Hint: It's not pretty.
U.S. ARMY + Independence Day: Resurgence
I co-led a 17 member team for this immersive website launch to promote the U.S. Army and the film, Independence Day: Resurgence.
Users had to complete 4 video game missions to unlock exclusive movie content and learn about unexpected Army careers related to the game play.
The experience was designed for desktop, tablet and mobile.
MISSION 1: BIO EXTRACT
Find 3 types of alien microbes needed for an anti-telepathy serum. Related Army career: Microbiologist.
MISSION 2: CODE BREAK
Crack the alien code to learn the location of an imminent threat. Related Army career: Cryptologic Network Warfare Specialist.
MISSION 3: SPACECRAFT OVERHAUL
Integrate alien technology into a Moon Tug vehicle before time runs out. Related Army career: Avionic Mechanic.
MISSION 4: AERIAL RECON
Fly an unmanned aerial vehicle (UAV) back to safety & avoid enemy fire. Related Army career: Unmanned Aircraft Systems Operator.
CASE STUDY VIDEO
See how this gaming experience fit into a broader campaign with traditional ads & PR.
With a budget of only $100K, we created 22 high-quality content videos in-house featuring celebrity make-up artist, Sir John.
These makeup tutorials launched La Palette Nude by L'Oreal Paris, an eye shadow kit that lets users experiment and create new looks.
Sir John introduces this versatile eye shadow collection.
THE LOOK: Sultry Smokey
THE LOOK: Nude Ombre
THE LOOK: Red Carpet Ready
THE LOOK: Silent Screen
THE LOOK: Glamour Undercover
THE LOOK: Feline Fancy
THE LOOK: Daytime Disco
To promote the fragrance, Boss Bottled, a series of exclusive events, pop-up installations, in-store sampling, new package designs and social media initiatives were created, all around the brand’s theme: Man of Today.
Because of this work, my team and I won P&G (Hugo Boss's parent) as a new business client.
BOSS TEE-TIME: AN URBAN GOLF EVENT
A twist on a traditional symbol of success: an urban golf course with pop-up putting greens in unexpected NYC locations.
MULTISENSORY SAMPLING STATIONS
T.J.MAXX, MARSHALLS & HOMEGOODS
For this T.J. Maxx, Marshalls & HomeGoods holiday campaign, we created a superhero-like character named The Gifter. These stores are her secret weapons: gift goldmines for quality and savings.
This project involved coordinating multiple teams and partner agencies, both locally and internationally, to produce TV plus print, OOH, social, mobile and in-store extensions.
She'll out-gift everyone, but never outspend. Meet The Gifter.
Christmas is coming full speed, but she's got it covered.
Epic gifts. Epic savings.
DOLLAR SHAVE CLUB
These painfully boring social videos remind fans to stop living "the dull life" and use fresh razor blades every time they shave.
Each video has a surprise ending to reward anyone who watches (or scrolls) all the way through.
Watching this is dull. Your blades shouldn't be.
Don't let your blades get as dull as this.
The dull life continues with watching paint dry.
Watching someone wash their car? Never let your blades be this dull.
The fan response was incredibly positive.
Take a break, put away your cell phone, and snack on cheesy Ritz Crackerfuls, while your mind drifts off to a happier place with the help of these cheese-themed meditational videos. Maximum enjoyment guaranteed!